Here you find information on how Guideline Geo collect and store your personal data in accordance with legislation and the new GDPR Regulation. This policy is valid from May 25. 2018.

Guideline Geo AB, 556606-1155, is personal data controller for your personal data. It is important for us to protect your integrity when you are in contact with us, use our services or visit our web site.

This privacy policy will be continuously updated.

Collection of personal data

We may collect personal data about you when you are in contact with us (in person, via e-mail or over the phone) or use any of our services including web sites. What personal data we gather depends on the circumstances and relevance but could e.g include:

  • Name, e-mail, phone number, address
  • Gender
  • Date of birth
  • Nationality
  • Payment information
  • Survey responses



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The reason for collecting your personal data

We process your personal data for the following purposes:

A. To fulfill our agreements with you by administrating and communicating your purchases, payments, sending you information about orders and invoices etc.

B. To perform services and surveys & analyze statistics that will help us to improve our service towards you

C. For marketing purposes that you have given your consent to, e.g to send you news, information and offers relevant to your business. Note that you can at any time opt-out from receiving information, by clicking in the received emails or contact us directly

D. To fulfill a legal obligation or similar

E. During recruitment processes (and as long as your profile is relevant for this assignment or any other suitable job openings)

What legal ground in the GDPR do we appeal to in our personal data processing under “The reason for collecting your personal data”

– bullet (A) is required to fulfill our agreement with you
– bullet (B) is required for our legitimate interests to develop, handle, protect and market our services for our business
– bullet (C) is only if received consent from you
– bullet (D) if necessary to fulfill a legal obligation or similar
– bullet (E ) if received consent from you

Transfer of personal data?

Transfer of information within the Guideline Geo Group

We may handle personal data within the Guideline Geo group when required to perform administrative tasks or fulfill our agreement with you. If given consent, we may provide you with information that is perceived relevant for your business. Within the Guideline Geo Group, all companies follow the same routines according to this policy.

Partners – including Distributors and Agents

We may transfer personal data to our Partners in order to fulfill our agreement with you or for other relevant administrative or marketing and sales-oriented activities.

Third party supplier

We may use third party suppliers to perform services for you, such as IT services for data storage, handle of payments (credit, cards) and other services and analyzes. The third-party suppliers are only entitled to your personal data during the performance of these services, and handling on our behalf and according to instructions.

Storage of your personal data

The personal data that we gather can be transferred and stored outside EEA (European Economic Area), including a place where EEA has not confirmed as having adequate security level.   The personal data can be transferred to companies within the Guideline Geo Group to fulfill our agreements and administration. We take all necessary requirements to protect your personal data according to this policy.

How long do we save your personal data?

We save your personal data as long as required for the purposes described above under the heading “The reason for collecting your personal data”.

How do we protect your personal data?

It is very important for us to protect your personal data. All personal information you provide to us is stored on secure servers and we apply processes to protect them from loss, unauthorized access, changes, disclosures or destruction.

We make our outmost to protect your personal information but cannot guarantee that all security measures will prevent any attempt to unauthorized access, use or disclosure of your personal data. However, we have contingency routines that handle both physical and technical incidents to limit any negative effects of such an incident.

How do you access your personal data?

You have the right and can at any time:

  • have access to information stored about you
  • correct faulty personal data
  • ask for erasure of the personal data
  • complain to a Public Authority regarding our handling of data
  • redraw your consent
  • opt-out from marketing

Contact us as below, we will handle your request within 30 days.


If any questions regarding this policy, please email: